We are thrilled to feature Carolina Matamoros Ferro, Data Governance Expert at BASF Agricultural Solutions, in our Speaker Interview series. As a Data Demystified Summit Berlin speaker, Carolina brings extensive expertise in data governance, compliance, and strategic data management. She will be joining the Panel Discussion | [Data Governance] Building Customer Data Governance Frameworks for Trust, Compliance, and Security, where she will share insights on navigating regulatory challenges, balancing data governance with business objectives, and fostering trust through effective customer data strategies.
About BASF Agricultural Solutions
BASF Agricultural Solutions is a division of BASF, dedicated to advancing sustainable agriculture through innovative crop protection, digital farming, and seed solutions. By leveraging cutting-edge science and data-driven insights, BASF supports farmers in optimizing yields, protecting natural resources, and ensuring food security while adhering to regulatory and environmental standards.
Quick Q&A with Goran Rukavina
Could you please give us a quick introduction of yourself?
I am the Data Governance Expert at BASF AP, responsible for both the Data Governance and Data Catalog teams. My focus is on enabling a data-centric organization by developing policies, frameworks, and standards that ensure data compliance while driving business value. With a background in public policy, operational research, and strategic planning, I have experience leading data quality, digital transformation, and open data strategies in both the corporate and public sectors. My passion lies in bridging governance with innovation, ensuring that data is not only well-managed but also a key enabler of business success.
Why did you choose to participate in this summit?
This summit provides a unique opportunity to engage with fellow data leaders, exchange best practices, and discuss the evolving challenges of customer data governance. As businesses strive to become more data-driven, it is crucial to align governance with the challenges of handling customer data while keeping the focus on our users. I look forward to sharing insights from BASF’s global data governance journey for Agricultural Solutions and learning from others on how to enhance trust, transparency, and value creation in customer data management.
What are companies’ biggest challenges when implementing a customer data governance framework?
One of the biggest challenges is balancing governance with usability—ensuring that customer data is well-managed, trusted, and properly owned without overburdening colleagues with complex processes. Organizations often struggle with data ownership, cross-functional alignment, and managing local ad hoc use cases. Additionally, evolving regulations and the rapid emergence of AI-driven and other new technologies demand constant adaptation on data compliance. Overcoming these challenges requires a clear framework, strong executive support, and a governance model that seamlessly integrates with business workflows.
What upcoming developments in your industry are you most eager to explore?
I am particularly interested in how AI and automation can enhance data governance and compliance, reducing manual efforts while improving data quality and trust. Additionally, as companies refine their customer data strategies, I look forward to advancements in privacy-preserving technologies and consent management solutions. Another key area is the evolution of data catalogues—how they can move beyond metadata management to become truly intelligent platforms that drive informed data usage to improve decision-making across organizations.
With evolving regulations and the rapid advancement of AI-driven data management, data governance has never been more critical. Carolina’s expertise in building scalable, compliant, and business-aligned governance frameworks will provide invaluable insights for organizations aiming to strengthen their data strategies. Don’t miss the opportunity to learn from her at the Data Demystified Summit Berlin!
Join Us Now!
We are looking forward to meeting you In Berlin on 4 March 2025!
➡ Get tickets now! https://datademystifiedsummit.com/berlin-registration/
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