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Agenda – Data Demystified Summit Berlin
Tuesday, 4 March 2025
InterContinental Hotel Berlin, Ground Floor

08:30 - 09:30 | Arrival & Networking Breakfast

09:30 - 09:40

Chairperson Introduction & Overview

09:40 - 10:20

Panel Discussion | [Data Governance] Building Customer Data Governance Frameworks for Trust, Compliance and Security

– The role of customer data as a critical asset for driving organizational decisions and meeting compliance standards.
– Address the integration of compliance, data principles, and security measures to protect customer data while supporting business objectives.

Artur Yatsenko

Director, Data Engineering, Urban Sports Club

Carolina Matamoros Ferro

Data Governance Expert, BASF Agricultural Solutions

Elizaveta Yurina

Data Scientist, JetBrains

Krisztina Pinter

Head of Global Service Planning & Data Governance, Sony
[Moderator]

10:20 - 10:45

Fireside Chat | [Zero-Party Data] Driving Personalisation Through Customer Consent

– Why zero-party data is it becoming increasingly vital in the privacy-first era?
– Best practices for requesting, managing, and using zero-party data to ensure customer confidence?
– Tools and strategies brands can use to seamlessly integrate zero-party data into customer engagement frameworks.

Alex Klose

Director, Marketing DACH, Twilio

10:45 - 11:15 | Morning Coffee Break

11:15 - 11:55

Panel Discussion | [Data Monetisation] Unlocking Revenue Streams through Strategic Customer Data Utilisation

– How to leverage customer data to create targeted in-app advertisements that enhance user experience and drive higher ad revenues?
– Understand the types of data that can be most beneficial to external partners or customers.
– How to analyse customer data to extract valuable insights that can be commercialised?

Dolores Jovanovic

Product & Technology Analytics, idealo

Rushil Dave

Head of Product Management, Douglas

Irina Ioana Brudaru

Senior Product Manager, Semrush

Helge Krüger

Data Business Lead, DACH/CEE/Nordics, Teads
[Moderator]

11:55 - 12:45

Panel Discussion | [Business Intelligence] How to Craft a Customer-Centric Business Intelligence Strategy

– How to choose the right BI tools that cater to their unique business goals and changing customer needs?
– How to create a BI framework that works smartly for your customer-centric organisation / team?

Mo Shiha

Analytics Team Lead, Zalando

Rahul Ranjan

Global Director, Product, Data & Analytics, HelloFresh

Andre Wagner

Director, Data Analytics, Taxfix

Pavel Yakunin

Data Architect, Deutsche Bank Berlin Technology Centre

12:45 - 14:00 | Lunch & Networking

14:00 - 14:25

Fireside Chat | [Customer Data Platform (CDP)] Democratising Data for Growth and Collaboration with CDPs

– Discover how CDPs democratise data and boost collaboration.
– See how CDPs offer insights for personalisation and organisational change.

Fahad Hassan

Team Lead Data Engineering, Ratepay

Caetê da Silva

Group Head of Revenue Operations, Digital Platforms, Carl Remigius Fresenius Education Group

14:25 - 15:15

Panel Discussion | [Data Quality] Ensuring Customer Data Quality and Availability in the Era of AI

– Examples of organisations that have experienced significant improvements in decision-making and operational efficiency by prioritising customer data quality.
– Techniques for identifying and correcting errors, handling missing values, and standardising data formats.
– Techniques to ensure data quality measures can scale with the growing customer data needs.

Peter Krauß

Former Director, Data, ex-Axel Springer

Rameet Kaur

Head, Supply Chain Data & Analytics, Wayfair

Suparno Datta

Tech Lead, Data Science, Fresenius Medical Care

Matthias Haber

Data Lead, RAPP
[Moderator]

15:15 - 15:45 | Networking Coffee Break

15:45 - 16:10

Fireside Chat | [Data Visualisation] How to Turn Complex Customer Journey Data into Clear Insights

– How to identify and prioritise the most relevant customer journey data to visualise, ensuring they align with business goals and customer needs?
– Technologies and methods for setting up real-time customer data feeds to keep visualisations up-to-date.

Alexandra Vukolova

Director, Data Partnerships, TrustYou

Dr. Khaled Alzafari

Senior Team Lead Product Analytics, Just Eat Takeaway

16:10 - 16:50

Panel Discussion | [Data Strategy Buy-In] How to Gain Data and Analytics Buy-in from Key Stakeholders

– Ways to enhance data literacy across the organisation, ensuring that stakeholders understand the potential of data analytics.
– How to pilot small projects that deliver visible results and use these successes to build broader buy-in?
– Strategies to align data initiatives with the broader business objectives and to overcome data silos.

César Escobedo

Head of Data & Technology, Global Organic Textile Standard (GOTS)
[Lead Panellist]

Eva Schreyer

Head of Data & Analytics, Neugelb Studios

Goran Rukavina

Head of Data Platform Department, Trade Republic

Dr. Markus Schüler

Director, Data & Analytics, mobile.de

16:50 - 17:00 | Chairperson Closing Remarks & Departure

The MarTech Summit Berlin | Wednesday, 5 March 2025

Don’t miss The MarTech Summit Berlin, happening at the same venue on 5 March 2025. Join regional marketing leaders to explore latest MarTech trends & how-tos.

The MarTech Summit Berlin | Wednesday, 5 March 2025

Don’t miss The MarTech Summit Berlin, happening at the same venue on 5 March 2025. Join regional marketing leaders to explore latest MarTech trends & how-tos.