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Agenda – Data Demystified Summit Berlin
Tuesday, 4 March 2025
InterContinental Hotel Berlin, Ground Floor, Pavillon

08:30 - 09:20 | Arrival & Networking Breakfast

09:20 - 09:30

Chairperson Introduction & Overview

Lin Duan

Head of Events, Data Demystified Summit Team @BEETc.

09:30 - 10:10

Panel Discussion | [Data Governance] Building Customer Data Governance Frameworks for Trust, Compliance and Security

– How do national/regional/international regulations impact updates to data governance framework?
– Does having more data always lead to better business outcomes? How to balance business objectives and data management/governance framework?
– How can businesses collect / leverage customer data effectively while avoiding “consent fatigue” and maintaining trust and compliance?

Artur Yatsenko

Director, Data Engineering, Urban Sports Club

Carolina Matamoros Ferro

Data Governance Expert, BASF Agricultural Solutions

Elizaveta Yurina

Data Scientist, JetBrains

Krisztina Pinter

Head of Global Service Planning & Data Governance, Sony
[Moderator]

10:10 - 10:40

Keynote Presentation | [Data-Driven Transformation] Driving Growth with Data & Automation: How Viking Line used Avaus & Hightouch to Boost Revenue & Efficiency at Scale

– What are the key challenges in CDP adoption, and what strategies can help overcome them?
– How to structure data consumption workflows from B2B and B2C perspectives?
– How can organisations ethically and effectively leverage consented data?

Steven Biehl

Managing Director DACH, Avaus

Leonie van der Sleen

Senior Solutions Engineer, Hightouch

10:40 - 10:55

Fireside Chat | [Customer Data Platform (CDP)] Democratising Data for Growth and Collaboration with CDPs

– Discover how CDPs democratise data and boost collaboration.
– See how CDPs offer insights for personalisation and organisational change.

Fahad Hassan

Team Lead Data Engineering, Ratepay

Lin Duan

Head of Events, Data Demystified Summit Team @BEETc.
[Moderator]

10:55 - 11:30 | Morning Coffee Break

11:30 - 12:20

Panel Discussion | [Data Monetisation] Unlocking Revenue Streams through Strategic Customer Data Utilisation

– How to successfully transform data into revenue-generating opportunities and customer-loved products?
– What are the biggest challenges in converting vast amounts of data into actionable insights, and how can businesses overcome them?
– Why is structured data importation for AI-driven opportunities, and how can businesses prepare their data for AI success?

Dolores Jovanovic

Product & Technology Analytics, idealo

Rushil Dave

Head of Product Management, Douglas

Irina Ioana Brudaru

Head of Data Science, Semrush

Steve Buckingham

Head of Analytics, SumUp
[Moderator]

12:20 - 12:45

Fireside Chat | [Zero-Party Data] Driving Personalisation Through Customer Consent

– Why is it important to think about “Zero-Party” data?
– What are ways you can collect “Zero-Party Data”?
– What are the best ways to have zero party data and first party data working together to improve personalisation?

Alex Klose

Director, Marketing DACH, Twilio

Jakub Kovacik

Business Owner, Data & Analytics, CARIAD

12:45 - 14:00 | Lunch & Networking

14:00 - 14:40

Panel Discussion | [Business Intelligence] How to Craft a Customer-Centric Business Intelligence Strategy

– How to achieve an effective data-driven decision-making process in the organisation
– How do you understand that you are building the right BI platform?

Mo Shiha

Analytics Team Lead, Zalando

Rahul Ranjan

Global Director, Product, Data & Analytics, HelloFresh

Andre Wagner

Director, Data Analytics, Taxfix

Pavel Yakunin

Data Architect, Deutsche Bank Berlin Technology Centre

14:40 - 15:20

Panel Discussion | [Data Quality] Ensuring Customer Data Quality and Availability in the Era of AI

– How would poor data quality impact business decisions or customer experiences?
– What are the most effective ways to ensure data accuracy, completeness, and consistency across multiple sources?
– How can companies strike a balance between collecting enough customer data for AI-driven insights while maintaining compliance and trust?

Peter Krauß

Former Director, Data, ex-Axel Springer

Rameet Kaur

Head, Supply Chain Data & Analytics, Wayfair

Suparno Datta

Tech Lead, Data Science, Fresenius Medical Care

Matthias Haber

Data Lead, RAPP
[Moderator]

15:20 - 15:50 | Networking Coffee Break

15:50 - 16:15

Fireside Chat | [Data Visualisation] How to Turn Complex Customer Journey Data into Clear Insights

– How to balance details and simplicity when visualising customer journey data?
– In the era of AI, how to business utilise new technologies to make better and more efficient use of data?
– How to make data more engaging for non-technical stakeholders?

Alexandra Vukolova

Director, Data Partnerships, TrustYou

Dr. Khaled Alzafari

Senior Team Lead Product Analytics, Just Eat Takeaway

Teddy Fung

Global Event Director, Data Demystified Summit Team @BEETc.
[Moderator]

16:15 - 16:55

Panel Discussion | [Data Strategy Buy-In] How to Gain Data and Analytics Buy-in from Key Stakeholders

– How to successfully drive data strategies?
– How to pilot small projects that deliver visible results and use these successes to build broader buy-in?
– How to align data initiatives with broader business objectives and break down data silos?

César Escobedo

Head of Data & Technology, Global Organic Textile Standard (GOTS)
[Lead Panellist]

Eva Schreyer

Head of Data & Analytics, Neugelb Studios

Goran Rukavina

Head of Data Platform Department, Trade Republic

Dr. Markus Schüler

Director, Data & Analytics, mobile.de

16:55 - 17:00 | Chairperson Closing Remarks & Departure

The MarTech Summit Berlin | Wednesday, 5 March 2025

Don’t miss The MarTech Summit Berlin, happening at the same venue on 5 March 2025. Join regional marketing leaders to explore latest MarTech trends & how-tos.

The MarTech Summit Berlin | Wednesday, 5 March 2025

Don’t miss The MarTech Summit Berlin, happening at the same venue on 5 March 2025. Join regional marketing leaders to explore latest MarTech trends & how-tos.

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