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Preview Agenda – Data Demystified Summit Berlin
Tuesday, 4 March 2026

Arrival & Networking Breakfast

Chairperson Introduction & Overview
[Data Governance] Building Customer Data Governance Frameworks for Trust, Compliance and Security

– How do national/regional/international regulations impact updates to data governance framework?
– Does having more data always lead to better business outcomes? How to balance business objectives and data management/governance framework?
– How can businesses collect / leverage customer data effectively while avoiding “consent fatigue” and maintaining trust and compliance?

[Data-Driven Transformation] Driving Growth with Data & Automation: How Viking Line used Avaus & Hightouch to Boost Revenue & Efficiency at Scale

– What are the key challenges in CDP adoption, and what strategies can help overcome them?
– How to structure data consumption workflows from B2B and B2C perspectives?
– How can organisations ethically and effectively leverage consented data?

[Customer Data Platform (CDP)] Democratising Data for Growth and Collaboration with CDPs

– Discover how CDPs democratise data and boost collaboration.
– See how CDPs offer insights for personalisation and organisational change.

Morning Coffee Break

[Data Monetisation] Unlocking Revenue Streams through Strategic Customer Data Utilisation

– How to successfully transform data into revenue-generating opportunities and customer-loved products?
– What are the biggest challenges in converting vast amounts of data into actionable insights, and how can businesses overcome them?
– Why is structured data importation for AI-driven opportunities, and how can businesses prepare their data for AI success?

[Zero-Party Data] Driving Personalisation Through Customer Consent

– Why is it important to think about “Zero-Party” data?
– What are ways you can collect “Zero-Party Data”?
– What are the best ways to have zero party data and first party data working together to improve personalisation?

Lunch & Networking

[Business Intelligence] How to Craft a Customer-Centric Business Intelligence Strategy

– How to achieve an effective data-driven decision-making process in the organisation
– How do you understand that you are building the right BI platform?

[Data Quality] Ensuring Customer Data Quality and Availability in the Era of AI

– How would poor data quality impact business decisions or customer experiences?
– What are the most effective ways to ensure data accuracy, completeness, and consistency across multiple sources?
– How can companies strike a balance between collecting enough customer data for AI-driven insights while maintaining compliance and trust?

Networking Coffee Break

[Data Visualisation] How to Turn Complex Customer Journey Data into Clear Insights

– How to balance details and simplicity when visualising customer journey data?
– In the era of AI, how to business utilise new technologies to make better and more efficient use of data?
– How to make data more engaging for non-technical stakeholders?

[Data Strategy Buy-In] How to Gain Data and Analytics Buy-in from Key Stakeholders

– How to successfully drive data strategies?
– How to pilot small projects that deliver visible results and use these successes to build broader buy-in?
– How to align data initiatives with broader business objectives and break down data silos?

Chairperson Closing Remarks & Departure

The MarTech Summit Berlin | Wednesday, 5 March 2025

Don’t miss The MarTech Summit Berlin, happening at the same venue on 5 March 2025. Join regional marketing leaders to explore latest MarTech trends & how-tos.

The MarTech Summit Berlin | Wednesday, 5 March 2025

Don’t miss The MarTech Summit Berlin, happening at the same venue on 5 March 2025. Join regional marketing leaders to explore latest MarTech trends & how-tos.

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