– What tools and frameworks can help organisations manage customer data effectively.
– How can organisations meet regulatory demands while enabling seamless and personalised customer experiences?

– How to ethically collect and maintain the customer data to ensure compliance to the local regulations?
– How to balance leveraging data for innovation with respecting customer privacy and ethical boundaries?

– Why zero-party data is it becoming increasingly vital in the privacy-first era?
– Best practices for requesting, managing, and using zero-party data to ensure customer confidence?
– Tools and strategies brands can use to seamlessly integrate zero-party data into customer engagement frameworks.

– How to leverage customer data to create targeted in-app advertisements that enhance user experience and drive higher ad revenues?
– Understand the types of data that can be most beneficial to external partners or customers.
– How to analyse customer data to extract valuable insights that can be commercialised?

– Discover how CDPs democratise data and boost collaboration.
– See how CDPs offer insights for personalisation and organisational change.

– Examples of organisations that have experienced significant improvements in decision-making and operational efficiency by prioritising customer data quality.
– Techniques for identifying and correcting errors, handling missing values, and standardising data formats.
– Techniques to ensure data quality measures can scale with the growing customer data needs.

– How to define data trust and customer confidence?
– How to effectively communicate data collection, usage, and storage practices to build trust and maintain customer confidence?

– How to choose the right BI tools that cater to their unique business goals and changing customer needs?
– How to create a BI framework that works smartly for your customer-centric organisation / team?

– How to identify and prioritise the most relevant customer journey data to visualise, ensuring they align with business goals and customer needs?
– Technologies and methods for setting up real-time customer data feeds to keep visualisations up-to-date.

– Ways to enhance data literacy across the organisation, ensuring that stakeholders understand the potential of data analytics.
– How to pilot small projects that deliver visible results and use these successes to build broader buy-in?
– Strategies to align data initiatives with the broader business objectives and to overcome data silos.