We’re delighted to highlight Swati Jain, Engineering Manager for Data Experience at Agoda, in our Speaker Interview Series. At the 2024 edition of the Data Demystified Summit Bangkok, Swati delivered a powerful Lightning Talk on [Data Experience & Tools] How Agoda Empowered Employees to Build Efficient Data Pipelines. With a proven track record in scaling systems for over 200 million users, she brings deep expertise in building tools that simplify data workflows and drive cross-functional adoption. Her insights revealed how Agoda’s data platform design has transformed internal operations, making data not only accessible but actionable across all teams.
We’re excited to announce that the Data Demystified Summit is returning to Bangkok on 7 October 2025! As a sister summit of The MarTech Summit Series, this in-person event will once again bring together top data leaders, innovators, and decision-makers for a full day of high-impact networking and knowledge sharing.
The Data Demystified Summit Bangkok will be held alongside The MarTech Summit Bangkok at the same venue on 7 October 2025! Maximise your organisation’s learning potential with our exclusive Dual Summit Pass, which allows free movement between both summits and access to all sessions.
➡Secure your passes and elevate your tickets now: https://datademystifiedsummit.com/bangkok-registration/
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About Agoda
Agoda is one of the world’s fastest-growing online travel platforms, offering global accommodation, flight, and travel booking services. Headquartered in Asia and part of Booking Holdings, Agoda combines advanced technology with customer-first solutions to deliver seamless travel experiences. The company is also a leader in data innovation, with strong investments in automation, experimentation, and scalable data infrastructure that supports both technical and non-technical users in making smarter, faster decisions.
Quick Q&A with Swati Jain
Could you please give us a quick introduction of yourself?
My name is Swati Jain, and I serve as the Engineering Manager for Data Experience at Agoda. My primary focus is to empower Agoda employees to seamlessly leverage our data platform, regardless of their technical expertise. By simplifying data accessibility and usability, I aim to foster a data-driven culture that supports informed decision-making across the organisation.
How do you ensure that both tech and non-tech can easily build and manage complex data pipelines?
At Agoda, we’ve developed a no-code/low-code platform called Workflow Editor, designed to abstract away technical complexities. This platform offers an intuitive interface for non-technical users while remaining flexible enough to cater to developers requiring advanced features.
Complex operations like querying data from various sources, transforming data, and generating reports are exposed as configurable actions, ensuring a seamless experience for all users. The result is a happier, more productive workforce empowered to focus on impactful work.
Why did you choose GitLab over a database for maintaining your workflows, and how does it contribute to smooth and secure deployment?
While databases are often the default choice for storing data, GitLab offered several advantages that aligned perfectly with our workflow requirements. At Agoda, change management is crucial, especially for critical workflows. GitLab ensures that no changes are made in production without proper approvals, maintaining a high level of security and control. Additionally, its built-in CI/CD tooling streamlines deployment processes, ensuring smooth and reliable rollouts. With these out-of-the-box solutions, GitLab proved to be the ideal choice for managing and deploying our workflows effectively.
What are some of the key challenges you’ve faced in scaling data tooling while keeping the developer experience smooth and efficient?
Scaling data tooling while preserving a seamless developer experience involves navigating several challenges. One of the biggest is striking the right balance between simplicity and flexibility—ensuring tools are intuitive enough for non-technical users while offering advanced capabilities for power users. Another challenge is maintaining performance, scalability, and reliability as the tools evolve to handle growing data demands. Additionally, fostering a consistent and efficient developer experience requires robust documentation, streamlined workflows, and seamless integration with existing systems. Overcoming these challenges demands a user-centric approach, continuous innovation, and fostering a culture of collaboration and continuous improvement.
Looking ahead, what innovations or trends in data tooling and workflow automation excite you the most?
The rapid advancements in Generative AI are incredibly exciting, especially for data engineers. At Agoda, we recently experimented with using Gen AI to generate high-quality unit tests for workflow queries, and the results were remarkable. These unit tests enhance our confidence in deploying changes to production, ensuring greater reliability. This is just one of many potential use cases—Generative AI opens up endless opportunities for innovation in data tooling and workflow automation, promising to revolutionise the way we approach data engineering and automation.
Swati Jain’s passion for inclusive data accessibility and seamless tooling reflects a new standard in enterprise data culture, where empowered teams, smart platforms, and automation converge. Her work at Agoda showcases how organisations can break down barriers between data and decision-making, ensuring scalable solutions that work for everyone. As we gear up for the next edition of the Data Demystified Summit Bangkok 2025, Swati’s insights remind us that great data experiences start with empathy, innovation, and engineering excellence.
Join Us Now!
The Data Demystified Summit is returning to Bangkok on 7 October 2025! Held at the Fuji Grand Ballroom, Hotel Nikko Bangkok, the summit will explore the latest in Customer Data Governance, Data Monetisation, and Customer Data Management. Expect actionable insights, myth-busting discussions, and practical strategies to tackle 2025’s most pressing data challenges. Join us in the heart of Bangkok for a dynamic and forward-thinking event designed for English-speaking data professionals across industries.
We are looking forward to meeting you in Bangkok on 7 October 2025!
➡ Get tickets now! https://datademystifiedsummit.com/bangkok-registration/
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at Hello@datademystifiedsummit.com .
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