We are pleased to feature Jason Kok, Country Service Line Leader for Customer & Employee Experience at Ipsos, as a speaker at Data Demystified Summit Bangkok 2025. With a rich background in helping global organisations elevate both customer and employee experiences, Jason brings a human-first approach to data and strategy. At this year’s summit, he joins the Panel Discussion on [Personalisation with ML] Building Personalised Experiences at Scale, where he will share how organisations can combine real-time insights, machine learning, and predictive models to design seamless, intuitive journeys that deepen loyalty and engagement.
We’re excited to announce that the Data Demystified Summit is returning to Bangkok on 7 October 2025! As a sister summit of The MarTech Summit Series, this in-person event will once again bring together top data leaders, innovators, and decision-makers for a full day of high-impact networking and knowledge sharing.
The Data Demystified Summit Bangkok will be held alongside The MarTech Summit Bangkok at the same venue on 7 October 2025! Maximise your organisation’s learning potential with our exclusive Dual Summit Pass, which allows free movement between both summits and access to all sessions.
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About Ipsos
Ipsos is a global leader in market research and consulting, delivering evidence-based insights that help organisations understand people, markets, and society. With operations in over 90 countries, Ipsos blends innovative methodologies, AI-driven analytics, and human expertise to support businesses in enhancing customer experience, employee engagement, brand strategy, and more. The firm’s mission is to turn data into meaningful action that drives business growth and societal progress.
Quick Q&A with Jason Kok
Could you tell us about your journey into customer and employee experience, and what excites you most about your current work at Ipsos?
I’ve had the opportunity over the years to partner with some great organisations globally to elevate their customer and employee experience initiatives and outcomes, and seeing their successes continue over time is personally rewarding. Our organisation is quick to unlock new possibilities for understanding and shaping experiences, but we also believe in the value of people-led creativity and critical thinking when supporting our clients in executing their strategy. This philosophy and ability to blend data-driven insights with a human-centric approach are what excite me most at Ipsos.
What are you most looking forward to about this year’s Data Demystified Summit Bangkok?
I’m looking forward to the collaborative energy at the summit, especially our panel discussion on “Personalisation with ML.” The summit’s goal of unlocking the full value of data is core to what we do at Ipsos, so I’m eager to dive into conversations on how different industries are enhancing automation capabilities and leveraging machine learning to build a deeper and meaningful understanding of customers in order to activate personalised experiences at scale.
Data quality is crucial for meaningful personalisation. What advice do you have for teams struggling with siloed, inconsistent, or incomplete data sets?
It’s never easy, but establishing a unified view of the customer and embedding a culture of co-creation are key to lifting data into meaningful insights. Forming a single source of truth supports the democratisation of data, which in turn encourages collaboration as teams can then engage as a collective to co-create towards a mutual goal. Transformation occurs when data is enriched with broader human insights, so applying learnings from project retros and our own experiences and expectations as customers are as important when driving the most out of the data we have on hand.
Where do you see the intersection of customer experience and employee experience having the biggest impact in today’s digital ecosystem?
Customer and employee experience are intrinsically connected. Happy and engaged employees are more likely to result in excellent service delivery, leading to higher customer satisfaction and loyalty. Employees equipped with the right tools, training, and environment will be empowered to resolve issues effectively. Fit-for-purpose technology and AI applications further enable employees to enhance workflows and customer outcomes. This synergy of culture and tools is particularly impactful in creating seamless omnichannel experiences for customers, especially in a fast-paced digital-first world.
Looking ahead, what’s one innovation or mindset shift in customer or employee experience that you believe will redefine how organisations personalise at scale in the next few years?
The most significant shift will be the move from reactive to predictive personalisation, powered by AI and machine learning. We are now in an era where organisations should anticipate customer and employee needs before they are even expressed. For customers, this means hyper-relevant offerings and proactive support that make every journey effortless and intuitive. For employees, AI can personalise career planning and streamline operational workflows, boosting engagement. The critical mindset shift is to view this technology not as a replacement for human connection, but as a tool to enhance it.
Jason’s approach to customer and employee experience shows that personalisation is not just about algorithms—it’s about culture, collaboration, and creativity. His belief in blending human insight with data-driven innovation offers practical guidance for organisations looking to personalise at scale without losing authenticity. We look forward to welcoming Jason to Data Demystified Summit Bangkok 2025, where his insights will help attendees rethink how machine learning can enhance both the customer journey and the employee experience.
Join Us Now!
The Data Demystified Summit is returning to Bangkok on 7 October 2025! Held at the Fuji Grand Ballroom, Hotel Nikko Bangkok, the summit will explore the latest in Customer Data Governance, Data Monetisation, and Customer Data Management. Expect actionable insights, myth-busting discussions, and practical strategies to tackle 2025’s most pressing data challenges. Join us in the heart of Bangkok for a dynamic and forward-thinking event designed for English-speaking data professionals across industries.
We are looking forward to meeting you in Bangkok on 7 October 2025!
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at Hello@datademystifiedsummit.com .
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