The Data Demystified Summit made a dynamic return in Bangkok held on 7 October, 2025 at Hotel Nikko Bangkok bringing together 150+ senior-level data leaders and 29 distinguished speakers from across Bangkok. This edition served as a vibrant platform for high-level networking and knowledge exchange, focusing on cutting-edge trends and best practices shaping customer data, privacy, and AI strategies in 2025.
To see more our upcoming summits, please visit: https://beetc.io/full-event-calendar-beetc/
Attendee Profile & Demographics
Data continues to be a competitive differentiator across industries. The most represented sectors at the Bangkok Summit were:
The Summit attracted senior-level attendees, with nearly 94% holding mid-to-executive roles. This reflects the strategic nature of data initiatives across sectors.
Over 60% of attendees came from enterprises with more than 1,000 employees, underscoring the relevance of large-scale data strategy, governance, and infrastructure.
Key Themes & Speaker Takeaways
The Bangkok Summit explored how businesses in Bangkok are navigating data maturity, AI integration, compliance, and cross-functional alignment.
Here are 5 key takeaways that emerged from speaker sessions:
1. From Collection to Activation: Data Must Drive Action
These insights underscore a critical truth: while many organisations have begun their personalisation journey, few have reached full automation and real-time activation. As Nat Saranrak Gunmintr, Chief Data Officer from Allianz Ayudhya emphasized, “To drive sustainable growth, businesses must move beyond data collection to real-time activation, connecting insights with operations and aligning data strategy to business goals. Otherwise, data becomes noise instead of value.”
Pratheep Kamath, Head of Data & Analytics from UOB added a powerful reminder: “In the end, a unified customer data foundation isn’t about collecting more—it’s about collecting smartly, integrating responsibly, and using it to deliver experiences that customers truly value.”
2. Personalisation Must Be Relevant, Not Creepy
From this poll question above, the majority 48% showed that many businesses are embracing personalisation, most are still navigating the balance between automation and human oversight. This is where the second key takeaway becomes crucial: personalisation must be rooted in respect and transparency.
Suradej Panich, Chief Data Officer from Sunday Insurance added “True hyper-personalization isn’t just about targeting; it’s about delivering genuine value to the customer while upholding transparency and respecting their privacy, not stalking.”
Jason Kok, Country Service Line Leader, Customer & Employee Experience from Ipsos added a vital perspective: “The critical mindset shift is to view this technology not as a replacement for human connection, but as a tool to enhance it.”
3. Building Trust Starts with Clean, Governed Data
Data governance is not just a compliance checkbox, it’s the foundation of trust, strategy, and scalability.
Raghu Vujjini, Head of Data Governance from DataX “Don’t just fix the data, fix the process. And one critical point to remember – data debt, the bill always comes due. You don’t just pay in dollars, you pay in risks, inefficiencies, and customer trust erosion.”
Peesa Choomsawasdi, Managing Principal, SEA Data & AI Lead from Capco “Data governance is normally perceived as being the backbone, the centre of Data management. A data governance program is normally consisting of data hygiene as one of the expected deliverables and it can be a quick win to measure. When we do data quality, we cannot do all data, but we should start with the most critical data then expand through time.”
4. Privacy is a Design Principle, Not a Legal Obligation
With PDPA now fully enforced, privacy needs to be embedded into systems and culture — not just policies. While many organisations are making strides, the journey toward full compliance remains complex, and the poll results reflect that ongoing evolution.
Chawana Huangsuntornchai, Privacy Team Lead & Data Protection Officer from LINE “Instead of saying how much business would gain, it would be better to let your Data Protection Officer know how your data utilization benefit concerning people.”
Wanthit Kongkraiyenura, Data Protection Officer from Ascend Group “Implement your privacy program in a holistic way, don’t do it as silo, things are easier and faster when you respond to the data breach and audit. Data privacy is continuous program so keep update everything regularly.”
5. Building a Culture Where Data Leads
Technology only works when people do. A data-driven culture requires clarity, consistency, and leadership that aligns gut feeling with evidence.
Theerachai Chanyaswad, Head of Data Analytics from KASIKORN LINE “Data and intuition or experience can work well together. Prioritise data first, then experience, followed by theory — and if all else fails, rely on logic and intuition.”
Future engagement
We sincerely thank all our partners, speakers, and attendees for making the Data Demystified Summit Bangkok a success. Your invaluable contributions, engagement, and insights have been integral to fostering meaningful discussions and collaborations. We look forward to building on this momentum and enhancing the Data Demystified community further.
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For those who missed the live sessions or wish to revisit them, access the BEETc On-Screen on our learning platform. Let’s continue to connect, learn, and innovate together.
We look forward to welcoming you at future events.
Our upcoming in person summit Data Demystified Summit Berlin, for other information please visit: https://datademystifiedsummit.com/
Stay tuned for updates!
By: Charley Lau, October 2025
