We’re excited to welcome back Daniel Rattanamahattana, Data & Tech Consultant at WPP Media Thailand, as the Chairperson for Data Demystified Summit Bangkok 2025. With a rich background in performance marketing, product ownership, and data strategy across Southeast Asia, Daniel brings both technical depth and a human touch to the world of data. His journey from e-commerce campaigns to guiding clients through advanced data maturity reflects a practical, business-first approach that aligns perfectly with the spirit of our summit.
We’re excited to announce that the Data Demystified Summit is returning to Bangkok on 7 October 2025! As a sister summit of The MarTech Summit Series, this in-person event will once again bring together top data leaders, innovators, and decision-makers for a full day of high-impact networking and knowledge sharing.
The Data Demystified Summit Bangkok will be held alongside The MarTech Summit Bangkok at the same venue on 7 October 2025! Maximise your organisation’s learning potential with our exclusive Dual Summit Pass, which allows free movement between both summits and access to all sessions.
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Quick Q&A with Daniel Rattanamahattana
Can you tell us a bit about your journey into data and technology, and what your current role is at WPP Media Thailand?
I started my career in performance marketing within the e-commerce industry and gradually transitioned into a Product Owner role, primarily focusing on B2C retail businesses across Southeast Asia. Along the way, I’ve had the privilege of working with incredible people who’ve shown me that creating real business value from data doesn’t have to be overly complicated or fancy.
The nature of data product and tech roles – how decisions are made, how people explain things, how priorities are set – really resonates with me. It’s helped me learn so much, especially developing skillsets that are adaptable to different business verticals.
Currently, I’m a Data & Tech Consultant at WPP Media Thailand.
How was your experience with us last year?
I had a lot of fun last year! Met some great people in the industry, and I’m glad I kept in touch with the event organisers.
The 2024 event actually opened up a lot more doors for me, leading to invitations for other data events. I felt the entire event was exceptionally well-managed, from the initial preparation and coordination all the way through to the event day itself.
What are some of the most exciting innovations or use cases you’ve seen recently that are transforming client campaigns?
I’ve worked with clients who are at very different stages of their data maturity journey. So, what might be a common piece of technology for one client could be a huge breakthrough for another.
The most exciting cases usually come when I’m working with clients who are quite advanced in their data maturity. They’ve typically moved past the stage of just choosing the right platforms and are now focused on crafting a future-proof data strategy that’s truly unique to their business.
From your perspective, what’s the biggest misconception marketers still have about the role of data in media planning and buying today?
Misconception #1: Consumers make decisions logically.
Misconception #2: The more frequently I monitor the performance, the more productive I become.
Looking ahead, what trends or disruptions in data and technology do you think will reshape media investment strategies in APAC over the next 12–18 months?
If we reach a point where the majority of companies fully automate their asset creation workflow (creatives, copy, etc.) and use them in live campaigns, I think that’s entirely possible. One big benefit would be a much faster A/B testing process. However, a potential drawback is that we might be essentially removing the human artistic element from the beauty of media — and all the content will “feel” the same 🙁
As we prepare for this year’s edition of Data Demystified Summit, Daniel’s reflections highlight the importance of balancing automation with creativity in data-driven marketing. Whether challenging common misconceptions or envisioning the next phase of AI-driven media, he emphasises the need for strategies that are not only efficient but also rooted in human understanding. We’re proud to have him lead the conversations in Bangkok this October and look forward to the insights he will bring as Chairperson.
Join Us Now!
The Data Demystified Summit is returning to Bangkok on 7 October 2025! Held at the Fuji Grand Ballroom, Hotel Nikko Bangkok, the summit will explore the latest in Customer Data Governance, Data Monetisation, and Customer Data Management. Expect actionable insights, myth-busting discussions, and practical strategies to tackle 2025’s most pressing data challenges. Join us in the heart of Bangkok for a dynamic and forward-thinking event designed for English-speaking data professionals across industries.
We are looking forward to meeting you in Bangkok on 7 October 2025!
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at Hello@datademystifiedsummit.com .
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