We are excited to feature Rahul Ranjan, Global Director, Product, Data & Analytics at HelloFresh, in our Speaker Interview series. With extensive experience in Data & ML Product Management across industries such as food tech, online travel, and fashion tech, Rahul is a leader in leveraging data to drive business growth and customer engagement. At Data Demystified Summit Berlin, he will join the Panel Discussion | [Business Intelligence] How to Craft a Customer-Centric Business Intelligence Strategy, where he will share insights on data governance, AI-driven BI tools, and how HelloFresh is shaping its data strategy for the future.
About HelloFresh
HelloFresh is a leading global meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes straight to customers’ doorsteps. Founded in 2011, the company operates in multiple countries, helping millions of households enjoy home-cooked meals with convenience and variety. By leveraging data and analytics, HelloFresh continuously optimises its supply chain, personalises meal recommendations, and enhances the overall customer experience.
Quick Q&A with Rahul Ranjan
Could you please give us a quick introduction of yourself?
I am Rahul. I am originally from India. I have been living in Berlin for the past 4 years now. I am currently Global Director of Product for Data And Analytics at HelloFresh SE. Before HelloFresh, I worked with Delivery Hero SE in Berlin. I have worked in Data & ML Product Management for over 8 years in a career spanning 14+ years. I have worked in food tech, online travel, fashion tech, and the matchmaking industry. Outside of work, I love cricket, which is a very popular sport in India and Football. I have a deep interest in behavioural economics, and I try to understand why people do what they do so that we can build products that people love.
Why did you choose to participate in this summit?
Originally, my colleague, David, was the designated speaker, but he had other commitments. He asked me if I would be interested. Coincidentally, as we speak, we are evaluating BI tools for the next 5 years or so for us at HelloFresh, and I thought it would be a great idea to not just share my thoughts with others based on what I have learnt but also to sense check my approach and learn from other guests and panellists.
What strategies have worked for HelloFresh in leveraging BI for customer experience improvements?
We are a very data-driven company, and a lot of our decisions are steeped in quantitative and qualitative data. Some of the things that have worked for us are
- Creating a strong, dedicated data governance teams- which ensures we have a shared, unambiguous understanding of data
- We established Data as a product mentality in which Data teams not just act as service providers of data but also own the data – which means ensuring that the data is treated with the utmost care – and ensure the sanctity and sanity of data.
While these are things that have worked well for us, there is a lot of work to do. There are other things that haven’t worked for us, and we are absolutely focused on solving them.
How do you see AI and automation shaping the future of BI strategies?
AI is not the future; it is the present. We recognise that BI is no longer limited to creating engaging dashboards with drag-and-drop visualisations. Today, expectations of BI tools include AI capabilities such as text-based data interaction without needing to understand the underlying data model and ML-driven insights that go beyond basic averages and sums. AI will have a huge role to play in not just how we surface insights from BI tools but also the end-to-end data lifecycle from Data ingestion to Insights generation.
A huge thank you to Rahul Ranjan for sharing his expertise! His deep understanding of BI, AI, and data governance highlights the evolving landscape of business intelligence and its role in enhancing customer experiences. Don’t miss his session at Data Demystified Summit Berlin, where he will dive deeper into Business Intelligence and how businesses can create truly customer-centric data strategies.
Join Us Now!
We are looking forward to meeting you In Berlin on 4 March 2025!
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