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Breakout Roundtable:
The Attention Factor: Unlocking the Impact of Ads

23 April, 2024 | 4:05pm - 5:05pm Singapore Time

VIP Room B, The Stamford Ballroom (Level 4), Raffles City Convention Centre


This Roundtable is part of The MarTech Summit Asia @Singapore, view full summit agenda here

The Attention Factor: Unlocking the Impact of Ads

In today’s digital media landscape, attention has emerged as the hottest topic, captivating marketers and experts alike. According to IAS Industry Pulse, 77% of media experts believe that measuring attention to proprietary platform ads will be important to evaluate campaigns. However, understanding and optimising attention is far from straightforward—it’s a multifaceted challenge with diverse perspectives within the industry.

Join this session where we will delve into the complex realm of attention, explore evidence-based strategies that empower marketers to amplify campaign effectiveness and successfully capture consumer attention.

The breakout roundtable has a limited 20 seats for Senior-Level Industry Leaders from the field of Advertising, Media, Marketing, from major brands who are based in Singapore and Southeast Asia region. Please register to attend this workshop below, and our team will get back to you within 24 hours to confirm your place.

Speaker

Megan Reichelt

Country Manager, Southeast Asia, Integral Ad Science

Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic partnerships manager and then got promoted to Programmatic lead in the region before being appointed as the Country Manager, SEA.

With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership and all things programmatic.

Before joining IAS, Megan was the Regional Sales and Marketing Manager at Accor hotels and was instrumental in establishing long-standing partnerships.

Megan is a member of the IAB SEA Programmatic Council.

Why Join This Roundtable?

Who's Attending

Dr. Maryam Ramezani-Bartsch

Director, Data Analytics, Delivery Hero

Pavel Yakunin

Data Architect, Deutsche Bank Berlin Technology Centre

Dr. Markus Schüler

Director, Data Strategy, mobile.de

Mo Shiha

Analytics Team Lead, Zalando

Rahul Ranjan

Global Director, Product, Data & Analytics, Hellofresh

Eva Schreyer

Head of Data & Analytics, Neugelb Studios

Artur Yatsenko

Director, Data Engineering, Urban Sports Club

Irina Ioana Brudaru

Principal Engineering & Science Lead, Data, EQOM Group

Andre Wagner

Director, Data Analytics, Taxfix

Abhishek Choudhary

Principal Data Engineer, Bayer

Roberta Barone

Data Ethics Project Manager, Stepstone

Peter Krauß

Former Engineering Director, Data Technologies, ex-Axel Springer

Carolina Matamoros Ferro

Data Governance Expert, BASF Agricultural Solutions

Suparno Datta

Tech Lead, Data Science, Fresenius Medical Care

Goran Rukavina

Head of Data Platform Department, Trade Republic

Dolores Jovanovic

Product & Technology Analytics, idealo

Topp Jirayut Srupsrisopa

Founder & Group Chief Executive Officer, Bitkub Capital Group

Daniel Rattanamahattana

Deputy Director, Data Product, CJ Express Group

Deeksha Malik

Head of Data, Pi Securities

Alvin Liew

Chief Financial Officer, PCS Security & Facility Services

Suchaya Tumcharoensriwong

Chief Strategy & Financial Officer, NocNoc

Kees Lemmens

Chief Technology Officer, ASEAN, Microsoft

Vineet Chheda

Business Partner, Insights, APAC, MEA, EU, Electrolux Group

Dr. Nongnuch Tantisantiwong

Head of Enterprise Risk & Infrastructure, CIMB Thai Bank

Dr. Saurabh Katiyar

Director, R&D & Head of Technology, Digital AI Robotics CoE & Labs, Charoen Pokphand Group

Chaowalit Bunchom

Head of Analytics & AI, Financial Services, Ascend Money

Skunpoj Thanarojsophon

Assistant Director, Data Analytics Division, Bank of Thailand

Swati Jain

Engineering Manager, Agoda

Stefano Di Russo

Programme Manager, UNHCR, the UN Refugee Agency

YouSing Ching

Head of Advertising Technology, True Digital Group

Komes Chandavimol

Principal AI Evangelist, KBTG

Rin Watakanont

Vice President, Data Protection Office & Data Governance Office, Risk Management, InnovestX Securities

Sorathan Nattapongsapak

Digital & Technology Senior Business Partner, South East Asia & South Asia, Zoetis

Jiradej Ekthumrong

Data Analytics Principal,
The 1, Central Group

Fahad Hassan

Team Lead Data Engineering, Ratepay

Aksorn Thantaviwattananon

Business Integrity Lead, Diageo Moët Hennessy

Arjpolson Pukrittayakamee

Principal, Claim Automation & Analytics, AIA

Don Janjaroen

Senior Vice President, Information Technology, Sansiri

Dhruv Sapra

Data Analytics & Tech Lead, Wavemaker

Phatcharee Udomthanasub

Global Associate Director, Data & Technology, DKSH

Ramakrishnan Raja

Principal, Resonant Agency

Julien Hoornweg

Managing Director & Data Governance Consultant, SRRS Consulting

Sutthipong Kuruhongsa

Vice President, Data Management Association Thailand

Indra Perdana Adnan

Head of Group Special Projects, Siam City Cement

Vorasaya Suvanatap

Head of Consumers & Market Insights (CMI), Samsung Electronics

Pairote Leelaphattarakij

Vice President, Engineering, LINE MAN Wongnai

Chatchawarn Jirupathum

Group Information Security & Data Protection Officer, RMA Group

Pawee Jenweeranon

Data Governance & Regulation Expert, The World Bank Group

Dinda Calista

Analytics Lead, Marketing & Product Growth, Cleo AI

Usana Chantarklum

Managing Director, Ipsos

Alexandra Vukolova

Director, Data Partnerships, TrustYou

Abhinav Garg

Group NI Business Analytics Manager Schindler Group

Rameet Kaur

Head, Supply Chain Data & Analytics, Wayfair

César Escobedo

Head of Data & Technology, Global Organic Textile Standard (GOTS)

Helge Krüger

Data Business Lead, DACH/CEE/Nordics, Teads

THE ROUNDTABLE

The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.