In today’s fast-changing marketing world, top brands in the Philippines know that data isn’t just a nice-to-have, it’s your edge in a crowded market. But with scattered systems, disconnected teams, and pressure to deliver results fast, turning data into real impact isn’t always easy.

The Customer Data Demystified Breakout sessions at The MarTech Summit Manila is built for marketers who want to get practical. Through local case studies, group discussions, and actionable tools, we’ll show you how to break down silos, turn insights into action, and personalise at scale.
This isn’t about buzzwords or theory—it’s about real strategies that help you work smarter, connect better with customers, and drive measurable results.

*Seats are limited and reserved for registered attendees of The MarTech Summit Manila 2025.

– How can organisations create a culture that values and utilises data effectively?
– What challenges do companies face in cross-functional collaboration for data sharing?
– What governance frameworks should businesses implement to ensure consistency across departments?

– How can AI-driven tools improve efficiency, security, and scalability in data operations?
– What are the risks of over-relying on AI for data decision-making?
– How can businesses maintain a balance between AI automation and human oversight?