As marketing continues to evolve in a data-driven world, understanding how to effectively leverage data is no longer optional — it’s essential. The Data Demystified Workshop is a dedicated side track of The MarTech Summit Manila, designed for marketing professionals eager to deepen their practical knowledge of data utilisation.

This interactive workshop goes beyond theory, offering a focused environment where attendees can engage in real-world case studies, roundtable discussions, and peer-to-peer knowledge exchange. The aim is simple — to demystify data and empower marketers to transform complex datasets into actionable strategies that enhance customer engagement, campaign performance, and overall marketing effectiveness.

Whether you’re looking to refine your approach to customer insights, optimise data-driven decision-making, or explore best practices in marketing analytics, this workshop provides the tools and frameworks to bridge the gap between data and impactful marketing outcomes.

*Please note: Access to the Data Demystified Workshop is reserved for registered attendees of The MarTech Summit Manila 2025.

– How can organisations create a culture that values and utilises data effectively?
– What challenges do companies face in cross-functional collaboration for data sharing?
– What governance frameworks should businesses implement to ensure consistency across departments?

– How can AI-driven tools improve efficiency, security, and scalability in data operations?
– What are the risks of over-relying on AI for data decision-making?
– How can businesses maintain a balance between AI automation and human oversight?

– How can businesses use customer intelligence to enhance engagement and loyalty?
– What are the best practices for hyper-personalisation without violating privacy laws?
– How can businesses strike a balance between data-driven personalisation and consumer trust?