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Preview Agenda – Data Demystified Summit Bangkok
7 October 2025

08:15 - 09:10 | Arrival & Networking Breakfast

09:10 - 09:20

Chairperson Introduction & Overview

09:20 - 10:05

Panel Discussion | [Generative AI & LLMs] Smarter, Faster Analytics with Generative AI

– What are the purposes of adopting GenAI in your organisations?
– How important is data quality & preparation to AI transformation for data analytics?
– Strategy on adopting GenAI on data strategy. Examples about AI integration with existing tools.

Phatcharee Udomthanasub

Global Associate Director, Data & Technology, DKSH

Skunpoj Thanarojsophon

Assistant Director, Data Analytics Division, Bank of Thailand

Pairote Leelaphattarakij

Vice President, Engineering, LINE MAN Wongnai

Komes Chandavimol

Principal AI Evangelist, KBTG

Sorathan Nattapongsapak

Digital & Technology Senior Business Partner, South East Asia & South Asia, Zoetis
[Moderator]

10:05 - 10:30

Fireside Chat | [Data Migration] Best Practices for Seamless Data Transition and Integration

– What are the different types of migration?
– Cycle for data migration – How do we plan, design and execute?
– Setting expectations with stakeholders – How do we deal with changes and resistance?

Kees Lemmens

Chief Technology Officer, ASEAN, Microsoft

Don Janjaroen

Senior Vice President, Information Technology, Sansiri

10:30 - 11:25

Fireside Chat | [Data Technology] Leveraging Data Technology for Industry Transformation

– Showcase examples of how data technology, including AI, machine learning, and advanced analytics, is driving innovation and efficiency.
– How to build scalable data architectures capable of handling large volumes of structured and unstructured data, leveraging cloud computing and big data technologies?

Deeksha Malik

Head of Data, Pi Securities

Topp Jirayut Srupsrisopa

Founder & Group Chief Executive Officer, Bitkub Capital Group

11:25 - 11:50 | Morning Coffee Break

11:50 – 12:05

Keynote Presentation | [AI-Powered Insights] The Generative AI Era: The Use of GenAI in Market Research

– How Ipsos is leveraging AI/GenAI to redefine the Insights function, driving innovation and delivering actionable insights.
– How to use technology as an accelerator of innovation, a catalyst for transformation that can elevate the Insights function with combined Human Intelligence and Artificial Intelligence?

Usana Chantarklum

Managing Director, Ipsos

12:05 – 12:45

Panel Discussion | [Data Governance] Establishing Frameworks for Data Governance, Security, and Compliance

– How are your organisations working on data governance? How do you drive the policies under the framework?
– Practical examples on how to start building the data governance framework.
– How to future proof data governance policy in today’s digital landscape? (AI, machine learning, etc.) What are the common pitfalls to avoid?

Stefano Di Russo

Programme Manager, UNHCR, the UN Refugee Agency

Julien Hoornweg

Managing Director & Data Governance Consultant, SRRS Consulting

Sutthipong Kuruhongsa

Vice President, Data Management Association Thailand
[Moderator]

12:45 - 13:15

Fireside Chat | [Data & APP Monetisation] Unlocking Revenue Streams through Strategic Data Utilisation

– How do we monetise data to drive revenue?
– How we leverage data in creating a positive impact on business growth.

Dr. Saurabh Katiyar

Director, R&D & Head of Technology, Digital AI Robotics CoE & Labs, Charoen Pokphand Group

YouSing Ching

Head of Advertising Technology, True Digital Group

13:15 - 14:15 | Lunch & Networking

Enjoy your international lunch buffet and networking at the Pre-Function Area.

14:15 - 14:45

Fireside Chat | [Business Intelligence & Analytics] How to Craft a Winning Business Intelligence Strategy

– How to choose the use the right BI tools that cater to their unique business and growth needs?
– How to create a BI framework that works smartly for your organisation / team?
– How to get inputs to make your BI strategy more robust and ready for future?

Suchaya Tumcharoensriwong

Chief Strategy & Financial Officer, NocNoc

Indra Perdana Adnan

Head of Group Special Projects, Siam City Cement

Ramakrishnan Raja

Principal, Resonant Agency
[Moderator]

14:45 - 15:20

Panel Discussion | [Advanced Analytics] Advanced Analytics: Harnessing Data to Drive Innovation and Efficiency

– What are the main challenges on effective implementing AI & analytics? How do we overcome these challenges?
– How to improve the customer experience / decision making process through AI & analytics?

Chaowalit Bunchom

Head of Analytics & AI, Financial Services, Ascend Money

Arjpolson Pukrittayakamee

Principal, Claim Automation & Analytics, AIA

Dr. Nongnuch Tantisantiwong

Head of Enterprise Risk & Infrastructure, CIMB Thai Bank

15:20 - 15:35

Lightning Talk | [Data Experience & Tools] How Agoda Empowered Employees to Build Efficient Data Pipelines

– How Agoda Workflow Editor enables efficient workflow management and clearer visualisation of complex data flows.
– How to utilise GitLab for collaboration and ensure seamless deployment to production?

Swati Jain

Engineering Manager, Agoda

15:35 - 16:05 | Networking Coffee Break

16:05 - 16:30

Fireside Chat | [Data Privacy & Ethics] Ensuring Responsible Data Management

– Why do we need ethical data collection?
– How to ethically collect and maintain the personal data to ensure compliance to the local regulations?

Rin Watakanont

Vice President, Data Protection Office & Data Governance Office, Risk Management, InnovestX Securities

Aksorn Thantaviwattananon

Business Integrity Lead, Diageo Moët Hennessy

Chatchawarn Jirupathum

Group Information Security & Data Protection Officer, RMA Group
[Moderator]

16:30 - 17:15

Panel Discussion | [Big Data Visualisation] How to Turn Complex Data into Clear Insights

– What is the key element in turning complex data into insights?
– What are the difficulties when trying to implement the Big Data Visualisation framework in daily life?
– How to implement Interactive and Real-Time Data Visualisation?
– How real-time data feeds benefit us to keep visualisations up-to-date?

Daniel Rattanamahattana

Deputy Director, Data Product, CJ Express Group
[Lead Panellist]

Alvin Liew

Chief Financial Officer, PCS Security & Facility Services

Jiradej Ekthumrong

Data Analytics Principal, The 1, Central Group

Vorasaya Suvanatap

Head of Consumers & Market Insights (CMI), Samsung Electronics

17:15 - 18:00 | Chairperson Closing Remarks & Departure Coffee