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Breakout Roundtable: [Maximising Revenue] Uniting Marketing & Sales with the Customer Journey

12:00 - 13:00 GMT | Wednesday 15 May 2024 | The Upstairs Room

What We Will Discuss

Discussion on the Symbiotic Relationship for Enhanced Loyalty, Retention, and Profitability

– What are some common pain points or challenges in integrating marketing and sales within the customer journey?

– Can you share examples of companies that have successfully united marketing and sales to improve profitability and customer satisfaction?

– What strategies can be implemented to ensure consistent messaging and branding across marketing and sales channels?

– What are the key metrics or KPIs that organisations should track to measure the success of marketing and sales alignment initiatives?

 

 

This Roundtable is part of The MarTech Summit Customer Experience London, view the full summit agenda here

The breakout roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.

Moderator

Chris Gold

Former Director, Acquisition Marketing, American Express

Chris is a people focused marketing leader, with extensive experience of building, developing and growing winning teams that drive growth across consumer and B2B marketing.

Notable achievements include tripling acquisition, elevating brand consideration to an all time high and increasing spend through partnerships by $100m.

When not working on marketing or chasing after one of his young children, Chris enjoys watching football and F1, gaming and culinary adventures.

Why Join This Roundtable?

Get heard!


This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.

Exclusive networking


Limited seats with intensive & in-depth F2F networking experiences.

Peer-reviewed 


The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!

Who's Attending

Confirmed attendees include C-level, VP, & Director from the following companies:

Dr. Maryam Ramezani-Bartsch

Director, Data Analytics, Delivery Hero

Pavel Yakunin

Data Architect, Deutsche Bank Berlin Technology Centre

Dr. Markus Schüler

Director, Data Strategy, mobile.de

Mo Shiha

Analytics Team Lead, Zalando

Rahul Ranjan

Global Director, Product, Data & Analytics, Hellofresh

Eva Schreyer

Head of Data & Analytics, Neugelb Studios

Artur Yatsenko

Director, Data Engineering, Urban Sports Club

Irina Ioana Brudaru

Principal Engineering & Science Lead, Data, EQOM Group

Andre Wagner

Director, Data Analytics, Taxfix

Abhishek Choudhary

Principal Data Engineer, Bayer

Roberta Barone

Data Ethics Project Manager, Stepstone

Peter Krauß

Former Engineering Director, Data Technologies, ex-Axel Springer

Carolina Matamoros Ferro

Data Governance Expert, BASF Agricultural Solutions

Suparno Datta

Tech Lead, Data Science, Fresenius Medical Care

Goran Rukavina

Head of Data Platform Department, Trade Republic

Dolores Jovanovic

Product & Technology Analytics, idealo

Topp Jirayut Srupsrisopa

Founder & Group Chief Executive Officer, Bitkub Capital Group

Daniel Rattanamahattana

Deputy Director, Data Product, CJ Express Group

Deeksha Malik

Head of Data, Pi Securities

Alvin Liew

Chief Financial Officer, PCS Security & Facility Services

Suchaya Tumcharoensriwong

Chief Strategy & Financial Officer, NocNoc

Kees Lemmens

Chief Technology Officer, ASEAN, Microsoft

Vineet Chheda

Business Partner, Insights, APAC, MEA, EU, Electrolux Group

Dr. Nongnuch Tantisantiwong

Head of Enterprise Risk & Infrastructure, CIMB Thai Bank

Dr. Saurabh Katiyar

Director, R&D & Head of Technology, Digital AI Robotics CoE & Labs, Charoen Pokphand Group

Chaowalit Bunchom

Head of Analytics & AI, Financial Services, Ascend Money

Skunpoj Thanarojsophon

Assistant Director, Data Analytics Division, Bank of Thailand

Swati Jain

Engineering Manager, Agoda

Stefano Di Russo

Programme Manager, UNHCR, the UN Refugee Agency

YouSing Ching

Head of Advertising Technology, True Digital Group

Komes Chandavimol

Principal AI Evangelist, KBTG

Rin Watakanont

Vice President, Data Protection Office & Data Governance Office, Risk Management, InnovestX Securities

Sorathan Nattapongsapak

Digital & Technology Senior Business Partner, South East Asia & South Asia, Zoetis

Jiradej Ekthumrong

Data Analytics Principal,
The 1, Central Group

Fahad Hassan

Team Lead Data Engineering, Ratepay

Aksorn Thantaviwattananon

Business Integrity Lead, Diageo Moët Hennessy

Arjpolson Pukrittayakamee

Principal, Claim Automation & Analytics, AIA

Don Janjaroen

Senior Vice President, Information Technology, Sansiri

Dhruv Sapra

Data Analytics & Tech Lead, Wavemaker

Phatcharee Udomthanasub

Global Associate Director, Data & Technology, DKSH

Ramakrishnan Raja

Principal, Resonant Agency

Julien Hoornweg

Managing Director & Data Governance Consultant, SRRS Consulting

Sutthipong Kuruhongsa

Vice President, Data Management Association Thailand

Indra Perdana Adnan

Head of Group Special Projects, Siam City Cement

Vorasaya Suvanatap

Head of Consumers & Market Insights (CMI), Samsung Electronics

Pairote Leelaphattarakij

Vice President, Engineering, LINE MAN Wongnai

Chatchawarn Jirupathum

Group Information Security & Data Protection Officer, RMA Group

Pawee Jenweeranon

Data Governance & Regulation Expert, The World Bank Group

Dinda Calista

Analytics Lead, Marketing & Product Growth, Cleo AI

Usana Chantarklum

Managing Director, Ipsos

Alexandra Vukolova

Director, Data Partnerships, TrustYou

Abhinav Garg

Group NI Business Analytics Manager Schindler Group

Rameet Kaur

Head, Supply Chain Data & Analytics, Wayfair

César Escobedo

Head of Data & Technology, Global Organic Textile Standard (GOTS)

Helge Krüger

Data Business Lead, DACH/CEE/Nordics, Teads

THE ROUNDTABLE

The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.